Leisinger puts artistic talents to work for the NFL
Dec 2, 2020
It may seem like the National Football League (NFL) is all about sports, but it has an artistic side to it as well. That’s where you’ll find Olivia Leisinger ’17, a digital content producer editor who uses her Coe art and film studies background every day on the job.
Leisinger works as part of a team to tell the story of the NFL through graphics and videos on the organization’s social media and digital platforms. She edits content, designs and builds various graphics and even assists on set, which is one of her favorite parts of the job. “My day-to-day duties change pretty frequently depending on what my department needs. I actually really appreciate the opportunity to switch it up and do a bunch of different things,” she said.
The skills Leisinger gained at Coe serve her well on the job, as does the guidance she received from her professors. She learned the value of time management from Robert O. Daniel Associate Professor of Art Jen Hovey Rogers ’03, who stressed the importance of routinely putting in work even without a pressing deadline. Leisinger also benefited greatly from her senior thesis critique sessions. “I cannot stress enough the importance of being able to give and receive constructive feedback,” Leisinger said. She is especially grateful to Coe for the emphasis placed on cultivating relationships by getting involved on campus. One of her Coe volleyball teammates, Jaimee Rindy ’19, helped her get where she is today by putting her in contact with a hiring manager at the NFL.
The many changes in the NFL this season due to the COVID-19 pandemic have meant changes for Leisinger as well. “Aside from working fully remote, COVID-19 has forced us to be more creative in how we approach interviewing our talent — utilizing online platforms like Zoom and handheld phone footage,” she said. She is grateful for the technology and the many NFL employees that are making it possible for her and others to do their work remotely.
A few weeks ago, Leisinger was part of the team that produced this video about the NFL’s new protocols and procedures.
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